Kim Sbarcea is talking about the The Googlization of Everything. Lots of different social networks on the Internet ... Twitter, Flickr ... but ... wants to talk about “information and knowledge to be free”, and the tension in that.
Facebook
Facebook ... taken a while to get onboard with Facebook ... but has recently taken the leap.
- Facebook is “the new email”
- creates a new way of enabling social networks ... create it, tap into it
- the tension: the company can turn around and change the terms of service two weeks ago ... “we will own your information from now on.”
- ... more insidious ... “Facebook can sub-license any information with or without consent”
- ... there was a big back-lash
- ... the community turned and created the “Facebook Bill of Rights and Responsibilities” group ... to talk back to Facebook management
- ... 48 hours later ... Facebook did an about-face (the power of the users)
Google: Don’t Be Evil
- Huge market share
- Some management people think that everything on Google is true and accurate
- There are many questions that we need to ask about Google
- Back at the beginning ... Google play on the name of 1 ^ 100
- Kim hates ... Google Street View (big questions about privacy)
- Google Latitude ... pinpoint everyone and everything
- Google Docs ... all of our content in their stuff
- Google Book Search ... huge copyright issues
- Google Health ...
- Google Electricity ... ??
Google has brought a lot of innovation to the market ... but there are privacy issues.
Eg, Google Health ... see google.com/health
- does this disturb the “privilege” between you and your doctor?
- or will Google link your health problems to AdSense?
- new option to link mobile medicine devices into Google health account
- information can be free, but only as long as we can ask questions about it.
Don’t rely on us
- researcher did research on bankruptcies ... “bankrupties 2008” into Google search ... gave up an article out of date re United Airlines from 2002 on bankruptcy ... with no date on it.
- ... posted about it ... and United Airlines dropped 75% of market valuation
- ... but ... Google is blameless ... it didn’t do anything wrong (but what is it responsible for?)
Our Reaction?
- the power lies with us. There is a lot of lazy stuff going on ... eg, it’s very easy to find things ... but we’re going to need to explore wider
- we are starting to lose critical thinking skills
- we are too curious ... we are switched on more than we are switched off. Too many pressures for now-now-now.
What can we do?
- Web 2.0 is a saviour for us ... it creates connectivity between people
- offers an opportunity for testing knowledge quickly through blogs and Twitter
- can shape public identity through social networks
- has to be a building of trust between people through social networks
More Information
More on the conference: see #bs7im on Twitter
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