Late last week IBM announced a sweeping initiative in the mobile space:
"IBM today unveiled IBM MobileFirst, the most comprehensive mobile portfolio that combines security, analytics and app development software, with cloud-based services and deep mobile expertise. Using IBM MobileFirst solutions, businesses can now streamline everything from the management of employee mobile devices, to the creation of a new mobile commerce app that will transform their entire business model.
Today’s move by IBM builds off of its experience helping nearly 1,000 customers become mobile enterprises, and takes advantage of its thousands of mobile experts and 270 patents in wireless innovations. Additionally, IBM has made 10 mobile-related acquisitions in the past four years alone.
Through IBM MobileFirst, IBM is providing companies with the essential tools to take advantage of new business opportunities being enabled by mobile. To be successful in embracing mobile for driving revenue growth, clients must have an integrated strategy for mobile, cloud, big data, social business and security."
1. This initiative lays claim to a lot of areas - services for strategy development, a methodology for maturity modelling, various software tools for making it happen (quickly, securely), and more.
2. There's a new phrase - a "mobile enterprise" or a "mobile business." With IBM's concurrent activities in the "social business" space, I hope they have designed in a structure for collaboration across these major initiatives internally and with respect to customer engagements. It's going to be no good for customers if they have to deal with a barrage of outreach from different areas of IBM about being a "mobile business" here, a "social business" there, and a "big data business" over there. Indeed these need to come together.
3. It's good to see the emphasis on academic engagement, and providing tools for training the next generation of mobile developers. When I taught at a university here in New Zealand, my students were unfamiliar with the IBM tools I showed them ... but were equally blown away at what you could do so quickly with real-world tools.